NEW ADVERTISERS · LAUNCH IN 3 STEPS
Spend $200 on ads —
get $200 more in ad credits*
Create your TikTok Ads account in three steps — objective, audience, budget — and get your first campaign live. Registration opens on TikTok’s website.
Independent page, not affiliated with TikTok. Registration opens on TikTok’s website.
NEW ADVERTISER OFFERSpend $200, get $200 in ad credits* ILLUSTRATIVE DASHBOARDLast 30 days⌄
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Audience optionsExplore↗
Creative is everythingMake it feel native
IDEAS IN MOTION ✳
BUILT FOR THE NEXT GENERATION OF BRANDSSCROLL TO EXPLORE ↓
AD CREDITS: FOUR SPEND TIERS
The more you spend —
the bigger the ad credit.
Eligible new advertisers may qualify for ad credits when they reach one of four spend tiers.
*
Create Your TikTok Ads Account ↗
Offer tiers are not guaranteed. Eligibility, qualifying spend period, availability, and credit terms vary by advertiser and region. Amounts are in USD. Check the offer displayed during TikTok registration and review its full terms before spending. Ad credits are promotional value, not cash. Read TikTok’s incentive details ↗
THREE STEPS TO YOUR FIRST CAMPAIGN
Get your first campaign ready
in three steps — at your own pace.
Create your account, then set up the campaign around your own objective: audience, budget, and creative.
Create your account
Follow TikTok’s registration flow to create an Ads Manager account for your business.
Add business details
Add the business details TikTok requests — they unlock what your account can use. Requirements vary by country.
Choose objective, audience, and budget
Set the campaign up before you launch: objective, audience, budget, and creative tools.
WHAT YOU CAN DO IN ADS MANAGER
You decide who sees your ads —
and what you spend.
In Ads Manager you pick the objective, audience, and budget that fit your goal. Feature availability depends on your country and account.
Create Your TikTok Ads Account ↗Choose an objective
Pick the objective that matches your goal: reach, sales on your site, or app installs.
Find your audience
Set your audience so your ads reach the people who actually need what you sell.
Set your own budget
Keep spend under control: choose your budget type and check the numbers before you launch.
Track performance
Use reporting to see how each campaign is doing — and where to put the next dollar.
FOR BUSINESSES THAT ARE GROWING
From your first campaign
to a steady launch schedule.
01 Small businesses ↗
02 Ecommerce brands ↗
03 App teams ↗
04 Marketing teams ↗
WHAT’S WORTH KNOWING
Before you
get started.
Quick answers on registration, ad credits, cost, and this site.
Where do I register for a TikTok Ads account?
Use the button on this page to continue to TikTok’s registration flow. Account registration takes place on TikTok’s website.
What information will I need?
TikTok will guide you through the information needed for your account. Requirements may vary depending on your country and business type.
How much does it cost to run ads?
Cost depends on the settings you choose and what’s available to your account. Start with a budget you’re comfortable with, and check the billing details before you launch.
Are the new advertiser ad credits guaranteed?
No. The spend tiers shown here are a guide to the incentive details supplied for this page. TikTok’s offer shown during registration and its terms control. Eligibility, qualifying spend windows, availability, and reward timing may vary by advertiser and region.
Is this an official TikTok website?
No. This is an independent informational page. TikTok Ads accounts, approval, features, and availability are managed by TikTok and may vary by country.
Can I start with a small budget?
Yes. You choose the objective and the budget, and the ad credit offer is tied to qualifying spend tiers. Check the terms shown during registration.
What happens after I register?
Add your business details, choose an objective and audience, set a budget, and review the campaign before you launch.
TAKE THE NEXT STEP
Your first campaign is
three steps away.
Create your TikTok Ads account and set up your first campaign: objective, audience, budget — step by step.
Create Your TikTok Ads Account Registration takes place on TikTok’s website.P.S. New advertisers can earn ad credits across spend tiers — up to $6,000*. Check the terms during registration.